In this guide, you'll learn everything you need to know to get started with Crisp. Whether you're a SaaS, an e-commerce, or a brick-and-mortar, we've created the best content to help you get started with lead generation.

Crisp for Lead Generation

We've created this 'Getting Started' guide to help you start and then build on the basics. There are many ways to increase your lead generation in Crisp, so we've gathered the best tactics.

As an admin, you can lay the foundation of a solid lead generation strategy.

Here are the different features we'll guide you through:

• An inbox to answer customer queries
• Knowledge to improve website visibility
• Triggers to send targeted messages
• Chatbot to generate leads 24/7

We'll also cover automation with examples of routing bots or resolution bots.

Let's jump into it!

1. *Install the Live Chat* (Total time: 5 minutes)

Connect with your users in real-time using the Crisp chatbox for logged-in and website visitors. Your users can start conversations with your team or self-serve via specific access to the knowledge base.

You'll need:

• Access to your codebase (to add the JavaScript snippet)
• Your Crisp installation code
• One of our integration such as WordPress or Shopify

Here is a dedicated tutorial

1. *Create live chat triggers* (Total time: 10 minutes)

Live chat trigger is one of the most powerful features that lies inside Crisp. It lets you send targeted messages based on user interactions. Based on multiple triggers, you can send an automated message to create a proactive customer service.

You'll need:

• To define your key pages (Look at Google Analytics for example)
• To craft message copy
• Define the targeted behavior to focus on

Building your first trigger

Examples about the best targeted messages

1. *Start a knowledge base* (Total time: 10 minutes)

A knowledge base is a great tool that can improve the customer support experience. It's also a huge opportunity in terms of visibility. When choosing the right keyword, you can make your articles much more efficient.

You'll need:

• To define the articles you're going to create
• A tool to evaluate keyword visibility
• Message copy for your articles

Building a helpdesk in Crisp

Looking for the right keyword using Ahref

1. *Integrate Hugo, the AI Agent* (Total time: 10 minutes)

Hugo can be used to answer most common questions about your products, services, and help guide leads during their journey on your platform.

By training him on your own data, he can become a powerful ally for your day-to-day operations.

Learn more and get started with Hugo with this dedicated guide.

1. *Build chatbots for Instagram, Messenger or WhatsApp* (Total time: 30 minutes)

Nowadays, companies are visible on multiple social networks and messaging apps. Using Crisp, you can connect other messaging channels such as Instagram, WhatsApp or Messenger to Crisp.

You'll need:

• To be administrator of your Meta Business Page
• To be on the Essentials or Plus plan
• To connect the channels before building the bot

Once you've connected the channels, you can build the chatbot of your dreams.

Build a multichannel support chatbot

Bijgewerkt op: 12/02/2026