> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.chrisp.chat/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to push Crisp Chat events to a product analytics software like Mixpanel, Posthog or Amplitude? When a customer or a lead starts a chat with your team, that moment is more than just a support touchpoint, it’s a ****key product signal****. Tracking these events in your analytics stack (Posthog, Mixpanel, Amplitude) helps you answer big questions: Do conversations accelerate conversions? Which campaigns drive the most chat activity? How does support volume correlate with retention? This guide shows you how to ****push Crisp Chat events into your analytics tool**** with a few lines of JavaScript, so your product and support data live in the same place. ### Prerequisites * Crisp [Chat Widget](https://crisp.chat/en/livechat/) installed on your website. * Analytics SDK loaded (Posthog, Mixpanel, or Amplitude). * Access to edit your site `` `` `` code.z ### Send Crisp events to Posthog ``` ``` This will create an event named ****crisp_conversation_started**** in Posthog, once per session. ### Send Crisp events to Mixpanel ``` ``` ### Send Crisp events to Amplitude ``` ``` ### Best practices * Use consistent event names (`` `crisp_conversation_started` ``) across tools. * Add extra context (e.g. campaign UTM, Crisp session ID) if useful. * Decide if you want ****sessionStorage**** (fires once per tab) or ****localStorage**** (fires once per browser). * Test in Incognito mode to simulate a fresh visitor. Now every time a conversation starts in Crisp, your analytics software will record it, helping your team measure support impact on product adoption and revenue.